Objective: To develop the expertise of national media in covering a specific pathology ensuring the dissemination of accurate and factual information to the general public.

Methodology:

• Evaluation of the needs and gaps in media coverage of the pathology.
• Implementation of training sessions for leading media outlets.
• Preparation of specialists to effectively communicate with the media.
• Creation and distribution of easily accessible content for journalists.
• Ongoing Support: Maintaining a supportive and collaborative relationship with the media.

Results:

• Establishment of a coherent and long-term approach with the media on the pathology.
• Strengthening solid relationships with the media for continuous and in-depth coverage.
• Improvement in the quality of media reporting on the pathology, thus enriching public discourse.